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Meet Our Founder - An Adult Lunch Box Addict

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Meet Our Founder - An Adult Lunch Box Addict

Meet Our Founder - An Adult Lunch Box Addict!

Tell us a bit about yourself

I have to say that if someone told me I was going to be selling adult lunch boxes for a living as I was sitting in my law lectures.....well, I'm not sure what my reaction would have been!

Hi, my name is Wendy Fleisher. My husband Simon and I have two beautiful children aged 4 and 7. They are actually what inspired me to take this journey, but more on that later. I am originally from the UK and have lived in Wellington, New Zealand since January 2008.

My career has taken me lots of places, including retail management, a supply and logistics role in the British Royal Navy at sea and ashore, contract manager for GE Aviation, and procurement roles in New Zealand working in the health, banking and local government sectors.

Bet you didn't know that I have a qualifying Law and Accounting honours degree, a post-graduate certificate in legal practice and most recently I completed an Executive Masters of Business Administration (MBA) at Massey University. Yep, I like to learn.

What do you love about what you do?

I love making customers happy. Getting emails from them telling me how much they love the products they have bought, or their experience shopping with us, makes it all worthwhile.

Confession time...... I love shopping! Running an online store is the perfect job for me as I get to shop for innovative brands and exciting new products all the time. Visiting trade shows to find and meet new suppliers is so much fun that I forget I am working most of the time.

I also love that I get the opportunity to learn. Every day I learn something new about websites, marketing trends, social media, new products, software, new suppliers, new online tools, new skills, the list is endless!

Who knew there was such a range of adult lunch boxes out there?!

What do you do in your downtime?

I love being outdoors and on a "good Wellington Day" you can find me walking our labradoodle Coco. To escape those not so great Wellington day's, I retreat to the hot yoga room or find a new recipe to try from my ever-growing cookbook collection.

Why did you start Yum Yum Store?

When I was coming to the end of my MBA and completing my final business research project I made the decision I wanted to start working for myself to have more flexibility around my children. At the time, I didn't know what industry it would be in, but a spark had been ignited inside me.

I decided to purchase Yum Yum Kids Store in February 2016. Yum Yum Kids Store had been operating since 2007 in New Zealand, and had become an established NZ Brand. I had found my future, and I loved every minute of it.

Yum Yum Kids Store sells products for children 0 -12 years. Over time I received many emails from customers saying we love what you do, however my children are too old for your products, or where can I buy similar adult products? So, I decided to launch Yum Yum Store to cater for teens and adults. We now deliver a complete family shopping experience from 0+ years!

What is Yum Yum Store about? (Hint: Not Just an Adult Lunch Box Shop!)

Yum Yum Store is about customers and design. Everything we do is driven by our customers, and all of the products are carefully selected based upon their design. Exceptional functionality, great design and the ability to inspire and make people feel happy are genuine selection criterion for all our products.

What makes Yum Yum Store different from other online stores?

Yum Yum Store is totally driven by customer service. We strive to make every stage of the shopping process quick, easy and hassle free. All our products are sourced from trusted brands worldwide and we stand behind every single product with a no questions asked returns policy.

We don't add our brand to copycat products, or sell copycat products. We never increase our retail pricing to enable us to hold false sales. Customers don't have to wait for a "sale" to secure a great price as our prices are genuine all the time.

What's the future for Yum Yum Store?

More of the same! Making customers happy by delivering a superior online shopping experience, selling unique, innovative, quality design driven products.

That means more great reusable cups, more adult lunch boxes, more accessories, more water bottles, more bags and more of everything else you love!

The Favourites

Favourite Movie: Shawshank Redemption

Favourite Song: I did it my way by Frank Sinatra

Favourite Quote: Life is what we make it, always has been, always will be. by Grandma Moses

Favourite Yum Yum Store Product: Kate Spade NY insulated tumbler (I use mine for my morning smoothie after school drop off!)

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